Mercedes-Benz USA buys naming rights to SuperDome
Mercedes-Benz USA is announcing that it will have naming rights for the Superdome in a 10-year agreement. The deal caps the complete renovation finished this summer of the 73,000-seat home to the NFL’s Saints and site of the 2013 Super Bowl.
For the Superdome, it’s about prestige. “This is yet another sign to the entire country that New Orleans and the state are coming back stronger (from) Katrina,” said Louisiana Gov. Bobby Jindal. The state owns the dome, opened in 1975. The Republican said Mercedes is a “natural partner” for the Superdome.
